The Price of Everything (Kahn, 2018) discusses contemporary art as the commercial value of luxury rather than profit. Over time the value of a contemporary art piece reflects the pleasure it brings into the art world. Artwork that increases with its value reflects a proportional relationship between the buyer and the artist. The luxury occupies the beauty because luxury becomes a value of beauty that both the buyer and artist share together. Berger relates this belief by recognizing that “every image embodies a way of seeing.” (Berger, 10). How the artist and the buyer value the art places a luxury that only an appreciation can compromise from one’s perspective.
Art should be ethically accountable for the value of the artist who’s genius becomes a product of bidding and trading. The value of an artwork becomes the goal for any artist and the bidders (i.e. geniuses) recognize their artworks by collecting the artwork of the same metaphors. What I mean by this, is that an artist must value their own individual work that becomes a luxury incomparable to any artwork a “genius” collects. The art world, as mentioned in the documentary, is a capitalist environment, and luxury replaces profit. Profit becomes the idea for bidders, luxury becomes the idea for the artists, but value becomes the idea for both parties.
I think it’s important to remember that capitalism shapes the art world because art, as mentioned by Larry Poons, has become “lobby art.” “Perspective makes the single eye the center of the visible world” (Berger, 16), from this viewpoint there is a separable relation between value and art from the bidder and the artist. The value of an artist establishes a luxury incomparable to the “dirty money” that a bidder considers profit because an artist’s artwork is unique.